Founding Vendor Programme — Melbourne

One platform for every qualified lead

A modern vendor portal that replaces unqualified directory leads with budget-verified, date-confirmed, style-matched couples who are ready to book.

Get early access

Pre-qualified leads

Availability sync

Contracts & payments

ROI analytics

app.ivorylane.com.au/dashboard

Welcome back, Jessica

Founding Vendor

Matches

Enquiries

Booked

94%

Match Rate

New Matches This Week

Sophie & James

Oct 18, 2026 · 80 guests · Yarra Valley · Garden Romantic

$38k

Priya & Marcus

Dec 6, 2026 · 120 guests · Mornington · Modern Elegant

$55k

Emma & Tom

Mar 14, 2027 · 60 guests · Fitzroy · Bohemian

$28k

The Problem

Traditional directories waste your time

You're paying thousands for leads who don't know their budget, aren't sure about their date, and ghost after one email.

70%

Unqualified enquiries

Couples who haven't set a budget or confirmed a date. Dead ends.

$2,400

Avg. annual directory spend

Paid to Easy Weddings and others with zero ROI visibility.

15hrs

Admin per booking

Emails, availability checks, contracts, and chasing deposits.

"I get 20 enquiries a month from wedding directories. Maybe 2 are serious. The rest are tyre-kickers who already booked someone else or can't afford me."

— Melbourne wedding photographer, 8 years experience

How It Works

The way vendor leads should've worked
from the start

A streamlined workflow where every enquiry is qualified, every booking is tracked, and every dollar is accounted for.

Build your profile

List services, real prices, portfolio, and sync your availability calendar from Google, HoneyBook, or Dubsado.

AI matches you to couples

When budget, date, location, and style align, our AI adds you to a couple's shortlist automatically. Fit over ad spend.

Quote, book, get paid

Receive full couple briefs, send quotes, sign contracts, and collect deposits — all without leaving the platform.

Enquiry DetailReceived 2 hours ago

Sophie & James

Matched via AI plan · Garden Romantic

94% match

Wedding Date

Oct 18, 2026

Guest Count

80 guests

Total Budget

$38,500

Your Category

$2,800 (florals)

"We love garden romantic styling with greenery and soft pinks. Looking for ceremony arch, centrepieces, and bridal bouquet."

Pre-Qualified Leads

Every enquiry arrives
with a full brief

Budget, date, guest count, style — all verified before you see it. Decide in seconds whether to accept.

Budget-verified — the AI allocates a specific amount to your category. No more "can you do it for $500?"
Date-confirmed — no enquiries from people who "might be getting married sometime"
Style-matched — you only appear when your work matches their preferences

faster lead qualification vs traditional directories

Availability Management

One calendar.
Zero double-bookings.

Sync from Google Calendar, HoneyBook, or Dubsado. When you're booked, you vanish from couple searches instantly.

Auto-sync — book a date anywhere, it updates here automatically
Hold management — holds expire after 24–48hrs unless deposit received

40%

fewer wasted enquiries for booked dates

AvailabilityOctober 2026

Available

Hold (24hr)

Booked

Synced with Google Calendar

Live

Booking ProgressSophie & James

Enquiry received

Oct 18, 2026 · 80 guests · $2,800 floral budget

Quote sent

Garden Romantic Package — $2,650

Contract & deposit

Awaiting e-signature and $795 deposit

PackageGarden Romantic

Total$2,650

Deposit$795

Balance$1,855 (30 days before)

Booking confirmed

Calendar auto-blocks once deposit received

Integrated Booking

Enquiry to booking
in 24 hours

Quote, contract, e-sign, and deposit — all on platform. No email chains, no external tools, no chasing payments.

Proposal templates — pre-fill your packages, send a quote in 2 minutes
E-signatures — couples sign on-platform, no email attachments
Stripe payments — deposits processed immediately, you get paid instantly

2.5x

faster booking close rate vs email-based workflows

Transparent Analytics

Know exactly what
you're getting

Cost-per-lead, cost-per-booking, conversion rate, revenue generated. If it's not working, you'll see it — and you can cancel anytime.

Full funnel — views, enquiries, quotes, bookings. See where leads drop off
Trend tracking — month-over-month data to optimize your profile

106x

average return on $79/month platform investment

PerformanceLast 30 days

Views

142

Enquiry Rate

33%

Bookings

Your ROI This Month

Platform cost$79

Revenue from bookings$8,450

Cost per booking$26.33

Return106x

Oct

Nov

Dec

Jan

Feb

Mar

Everything Included

Powerful features built
for vendor clarity

Every tool a wedding vendor needs — from lead generation to wedding-day coordination.

AI-Matched Leads

Matched by budget, date, style, and location. Ranking based on fit and reviews — not ad spend.

Transparent Pricing

List real prices so every enquiry is budget-qualified before it reaches you.

Calendar Sync

Sync from HoneyBook, Dubsado, or Google Calendar. Auto-expiring holds prevent double-bookings.

Contracts & E-Sign

Templates, e-signatures, and Stripe deposits — enquiry to booked in hours.

ROI Analytics

Cost-per-lead, cost-per-booking, conversion rates, and revenue. Full transparency.

Day-of Coordination

Shared timeline with all vendors. Peer-to-peer messaging and real-time updates on wedding day.

Verified Reviews

Only verified couples review you. Better reviews = higher AI placement. Honest and permanent.

Direct Messaging

Full couple brief always visible. Faster response times improve your ranking.

Melbourne-First

Capped at 8–12 vendors per category. Shortlist, not a sea of competitors.

Early Feedback

Vendors are ready to switch

We've been speaking with Melbourne wedding vendors about what they wish existed.

I spend 20 minutes qualifying every enquiry just to find out they can't afford my starting price. Pre-qualified leads with a budget attached? I'd switch tomorrow.

Lucas W.

Wedding photographer · South Yarra · 8 years

We pay $300/month to Easy Weddings for leads that are mostly tyre-kickers. Half the enquiries at double the quality, with booking tools built in? No-brainer.

Jessica M.

Wedding florist · Fitzroy · 5 years

Apply Now

Secure your founding spot

50 founding vendor slots. $49/month locked for life. Free to apply.

FAQ

Vendor questions

Everything you need to know before applying.

Easy Weddings is a directory — you pay to be listed and hope. We're a smart marketplace: every lead has a verified budget and confirmed date. We include booking tools (contracts, e-sign, payments) and wedding-day coordination. Month-to-month, no 12-month lock-ins.

No. Your subscription is the only cost. When you book through the platform, 100% is yours (minus standard Stripe: 2.9% + $0.30). We may add an optional commission-only tier later for vendors who prefer pay-for-results.

AI matching prioritises fit over spend. If your style matches what a couple wants, you appear — regardless of tier. Better reviews and faster responses improve placement. Pro gets priority weighting, but a Growth vendor with better fit will still outrank.

Capped at 8–12 per major category at launch. Founding vendors get first selection.

Permanently locked price ($49/mo Growth, $129/mo Pro), first-mover advantage in a capped marketplace, input into product development, and feature placement in launch marketing.

Yes. Month-to-month, no penalties. If you cancel your founding rate, you lose the locked pricing — resubscribing means standard rate.

One platform for every qualified lead

Traditional directories waste your time

The way vendor leads should've workedfrom the start

Every enquiry arriveswith a full brief

One calendar.Zero double-bookings.

Enquiry to bookingin 24 hours

Know exactly whatyou're getting

Powerful features builtfor vendor clarity